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The Lifetime Achievement Award was presented to Zelma Lazarus, Chief Executive Officer, Impact India Foundation, by the Public Relations Society of India (PRSI) at the 29th All India PR Conference on 13th December in Chennai.
Speaking on the occasion, Zelma Lazarus said, “With thanks to Dr. Ajit Phatak, National President, PRSI, I am privileged to be here today and to humbly receive the Lifetime Achievement Award for my work. The credit for this is shared by all those who have contributed to making Impact’s projects successful.”
Excerpts from the Citation:
“Ms Zelma Lazarus has come to epitomize professional excellence, personal dedication, devotion to a cause and a zest to excel in the chosen field. She has brought to the profession of Public Relations a deep honesty and dynamism, which has kindled respect, for her among Public Relations professionals the world over. As a PR professional for over 35 years now, Ms Lazarus has been an inspiration to scores of us who have drawn guidance from her leadership, clarity of thought and courage of conviction. She has been the President of International Public Relations Association (IPRA) and has taken Public Relations to a new pedestal.”
Over the years she has successfully shown the way forward by spreading happiness among thousands of disabled people. As CEO of Impact Foundation, Ms Lazarus has brought together NGOs, Corporates, the government and other world agencies in order to bridge the gap between the privileged and the underprivileged. She has been a catalyst in making the world a better place for at least some of the marginalized people of the society........
Today, as the Public Relations Society of India bestows the Lifetime Achievement Award on Ms Zelma Lazarus, the fraternity of Public Relations practitioners salutes her endeavour to give the profession a nobility of purpose and benevolence of thought.
It is a great privilege to honour Ms Zelma Lazarus.”
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